xAI posted that Grok Build is now in beta for all SuperGrok and X Premium+ users, adding Plan Mode, image and video creation through Imagine, and CLI-based automations or orchestrators.
The announcement appeared to draw interest from builders and subscribers, but replies on X also pointed to some early uncertainty. One user asked whether access was still rolling out after the “Try Now” button reportedly redirected them to the $300 Heavy plan, while others asked about account status, API key rejections, and whether access was limited to certain regions.
Several commenters focused on the product direction itself. Some described the update as a push toward a more complete creator toolset, while others highlighted the combination of Plan Mode and CLI as the more notable part of the release. A few users also suggested that the usefulness of the build workflow would depend on how well it handles coordination, limits, and state across sessions.
Source: xAI